Suvi Sharma on her Edmonton-based fashion brand, Silver’s Wind

Suvi Sharma is the founder of Edmonton-based jewelry brand Silver’s Wind. Before launching the company, she built a career in marketing while growing a presence on social media. Her journey as an entrepreneur, however, stems back to when she was nine years old.

Sharma recalls living in British Columbia when her younger brother was born with a cleft palate. Wanting to help her parents cover the cost of his surgeries, she began making and selling bracelets at school. “It was really expensive and we did not have the means to support his … surgeries,” Sharma said. “I would go to thrift stores and buy … little beads and string, and I would put them together and sell them at recess time to teachers.” 

“For me, entrepreneurship always needs to be rooted in a purpose,” Sharma says

That experience was not only her first step into entrepreneurship, but it also taught her that creating something could have a purpose beyond profit. “For me, entrepreneurship always needs to be rooted in a purpose.” Today, that same sense of purpose remains the centre of her jewelry brand, Silver’s Wind.

Growing up, Sharma said that she often felt pressure to pursue more traditional career paths that promised stability, such as engineering and the sciences. “We’re taught to … be excellent in the sciences and [to] be excellent in these different fields that our parents can really cherish and promote,” Sharma said. “But at the end of the day, I think that it was just me ruthlessly choosing what I actually wanted, which was always jewelry and fashion.”

Prior to launching Silver’s Wind in March 2025, Sharma spent seven years working in corporate marketing. Throughout her journey, she continuously spent time developing her creative skills independently by teaching herself embroidery, sewing, photography, and design. 

One of the biggest obstacles that she recalls is how lonely the path of entrepreneurship can be, especially while pursuing goals that others may not understand. “I think that the biggest obstacle is just that sense of loneliness that comes with entrepreneurship,” Sharma said. Despite having to face the doubts of others, Sharma continued silently building her brand.

“Edmonton girls, I can write a love letter to them,” Sharma says

Over the past year, Silver’s Wind has grown from a jewelry brand into something much greater. Sharma has become known in the Edmonton community for hosting community-focused events and collaborations with local cafes and restaurants. These events bring people together through a shared sense of connection and community. Her regard for the city is clear. “Edmonton girls, I can write a love letter to them,” Sharma said. 

“In the age of [artificial intelligence] (AI) and technology and scrolling, it’s so dangerous to be in a spot where you feel like you have no one,” Sharma said. She believes that community itself can be a form of resistance. “I think it leaves us with hope for what’s possible and it reminds us that we’re not alone, even among strangers.”

While Silver’s Wind began as a jewelry brand, Sharma sees the company moving towards fashion. This shift has been years in the making, evolving from drawings in her notebook into clothing rooted in South Asian culture. “I think that Silver’s Wind will become more of a fashion house, and I think that I’m going to be designing from a perspective that is very multicultural, but also rooted in where I come from — I just can’t help but think about my nani.”

Sharma credits her grandmother, who worked as an embroiderer in India, as one of the greatest influences in her journey. Later in her life, her grandmother taught young girls embroidery to help them develop skills and independence.

“She was using her skill to teach other girls how to be independent and show other girls that they can do beautiful things for themselves as well,” Sharma said. 

That commitment to empowering women continues to shape Sharma’s vision for Silver’s Wind. “I’ve always just really wanted to show girls what’s possible when you are so authentically and unapologetically yourself.”